As event professionals, we are in the business of creating experiences for others. To be successful, we preach passion, creativity, and community. And for 3 days this past January we, #eventprofs, gathered for that rare experience of the “other side”, the attendee side, to develop and practice what we preach.
Despite having been an active member of ISES for the last 3 years and having heard about The Special Event (TSE) on numerous occasions, this past conference was my first and I now know I have seriously been missing out. I am so grateful to the SEARCH Foundation for granting me a scholarship and the opportunity to experience all that is TSE. I cannot believe I could have still been missing out on one of the most enlightening career and personal experiences.
TSE proved to be one learning lesson after another. Lessons on trends. Lessons on best practices. Lessons on career advancement. Lessons on event execution. Lessons on creativity. Lessons on expansion. Lessons on friendship. And most certainly, lessons on relationships. Relationships with peers, with event partners, with clients, with friends, and with the event industry at large.
Although I come from NYC, an area that is undoubtedly larger than life, I gratefully accepted the reminder that there is a world out there much larger than even our own metropolis, with event professionals like myself also constantly creating experiences for others. The beauty of seeing a larger world is meeting people from different backgrounds, both geographically and creatively, who open your mind to new perspectives, new ideas, and new possibilities for collaboration. You may not agree with all the different opinions, but the worst case is, you verify why you are doing what you are doing.
The Event Industry is often looked at too simply, identifying us as individuals who just “throw parties”, but as event professionals and creatives, we know this isn’t the case. Our industry is an extensive collaboration of artists, managers, contractors, lawyers, therapists, designers, concierges, marketers, and directors, all working towards the same goals. And TSE is the truest testament to the great impact of events.