APRIL EDUCATION PROGRAM
Master Class with Alan Berg, CSP
Thursday, April 20, 2017
Only 20 seats available!
ILEA Members: $250.00 per person
Guests: $275.00 per person
Location: Renaissance Meadowlands Hotel
Evening Education Program
EVENING EDUCATION PROGRAM FEE
ILEA Members $35.00
ILEA Student Members: $20.00
ILEA NJ North is so happy to be offering this rare opportunity to have a Master Class with Alan Berg, the Leading Speaker and Author on the Business of Weddings & Events. In this Master Class, limited to only 20 people, Alan will be not only speaking, but he will be working with the lucky attendees, specifically on your businesses. Here’s what you’ll experience:
Why won’t they call me? 8 Tips for Better Digital Conversion – Alan will show you how to have better digital conversations, so you can convert more of the leads you’re getting into appointments and sales. After giving you the 8 Tips, Alan will be looking at your email, text and other digital conversations, and showing you how to improve them. You’ll bring printed copies of your actual conversations with your prospects and clients, so Alan can help you convert more.
Collateral Damage: Are Your Marketing Materials Killing Your Business? – While we live in a digital world, we all still have business cards, brochures, folders, price sheets and more. Are your collateral materials causing collateral damage to your business? Bring all of your marketing materials and after Alan talks about best practices, he’ll be reviewing the actual marketing pieces of you, and the other attendees.
This Master Class isn’t for the faint-hearted. If you don’t want to have an honest, professional assessment, by the industry’s top expert, then this isn’t for you. On the other hand, if you understand that we are all striving to improve, and there are always more and better ways to succeed, then you have to attend. There are only 20 seats for this, and the evening ILEA meeting and presentation is included, so register now!
Shut Up and Sell More!
You’ll always know more about your products and services than your customers, but not everyone needs to hear it all. Alan, author of the new book “Shut Up and Sell More Weddings & Events”, will show you how to ask better questions, and really listen to the answers, which will help you sell more in less time. Sound good?
Here’s what you’ll learn:
What kinds of questions to ask, and when
The difference between hearing and listening
How your customer can sell themselves